Tag Archives: competitive

How does Zipcar apply Porter’s Competitive Forces Model on IT decisions

zipcar logo
Porter provides the general manager with a classic view of the major five forces that shape the competitive environment of a firm. These five competitive forces are:

  1. Potential threat of new entrants
  2. Bargaining power of buyers
  3. Bargaining power of suppliers
  4. Threat of substitute products
  5. Industry competitors

When a firm resolves those competitive forces, it wins the game.

The main tools to resolve each of the forces. Continue reading


Synergies between Zipcar’s Business Model and IT

You may read the zipcar case here: case 2.2 zipcar

What are the synergies between Zipcar’s business model and IT?

IT is applied closely in every corner of Zipcar’s business from making reservation, picking a car, and fulfilling and returning car, to paying the bills.

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