How does Zipcar apply Porter’s Competitive Forces Model on IT decisions


Porter provides the general manager with a classic view of the major five forces that shape the competitive environment of a firm. These five competitive forces are:

  1. Potential threat of new entrants
  2. Bargaining power of buyers
  3. Bargaining power of suppliers
  4. Threat of substitute products
  5. Industry competitors

When a firm resolves those competitive forces, it wins the game.

The main tools to resolve each of the forces. Continue reading “How does Zipcar apply Porter’s Competitive Forces Model on IT decisions”