Porter provides the general manager with a classic view of the major five forces that shape the competitive environment of a firm. These five competitive forces are:
- Potential threat of new entrants
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of substitute products
- Industry competitors
When a firm resolves those competitive forces, it wins the game.
The main tools to resolve each of the forces. Continue reading
You may read the zipcar case here: case 2.2 zipcar
What are the synergies between Zipcar’s business model and IT?
IT is applied closely in every corner of Zipcar’s business from making reservation, picking a car, and fulfilling and returning car, to paying the bills.